Differences Between Trustpilot and FairYellow

Online review platforms bring businesses and consumers together. Businesses use review websites to collect reviews, engage with customers, promote their products or services, improve their online reputation and increase brand awareness. Clients use such platforms to check customer reviews and select businesses with a good online reputation.

Trustpilot is the world’s leading online review platform. However, there are many alternatives to Trustpilot. FairYellow is one of the top competitors and the best alternatives to Trustpilot.

Today, we’ll do the Trustpilot vs. FairYellow comparison and highlight the key differences between these two online platforms. This will help you find out what platform is better – Trustpilot or FairYellow. Our evaluation is based on various factors.

So, let’s get started.

Business Categories

Trustpilot is an online review platform that’s used for businesses of all categories.

FairYellow is suitable only for businesses and online retailers.


Trustpilot provides businesses with the widgets for reviews on sites and in email signatures and newsletters, social media tools (such as review image generator and Hootsuite Integration), review insights, review tags for segmenting reviews and marketing tools (such as Google shopping integration, Bing merchant reviews, social sharing as well as dashboard and analytics).

The key features of FairYellow include: invite customization, extra questions, greenscale rating, promotion material and verification badge. The platform provides businesses with the so-called instant review feature. Business owners can provide clients with QR code that makes it easy to get more reviews.

Types of Reviews

Trustpilot allows businesses to collect three types of reviews: service reviews, product and location reviews.

FairYellow reviews are not categorized. People can only leave reviews about businesses on the platform.

Review Process

Trustpilot reviews are checked manually. Fake reviews are removed from platforms. On the other hand, it takes reviews more time to be checked. When leaving reviews on Trustpilot, consumers have to answer a lot of questions. This makes the review process more complicated and time-consuming.

It’s easier to leave reviews on FairYellow. The review process on this platform is simplified.  Reviews, which are left on FairYellow, are checked by AI tools. AI-powered verification speeds up the review process. However, the quality of human verification is better.


Trustpilot calculates star rating for businesses and provides star labels. Star label depends on star rating:

  • bad for star rating 1 – 1.5
  • poor for star rating 1.8 – 2.5
  • average for star rating 2.8 – 3.5
  • great for star rating 3.8 – 4
  • excellent for star rating 4.3 – 5

Reviews on the platform can be sorted by date and relevancy. Users can select either most relevant or most recent reviews.

FairYellow is well-known for its green rating system. The platform promotes eco-friendly business environment and provides eco-ratings for businesses that go green.


Trustpilot plans are divided into two different categories. There are plans for everyone (Free, Standard, Growth and Scale) and plans for enterprise. The prices for Standard, Growth and Scale plans depend on the number of review invitations, widgets, add-ons and features. The prices range from $250 to $900 per domain per month. Enterprise plans come with most comprehensive suite of tools. Such plans can be integrated with insights and Salesforce module add-ons. Using plans for enterprise results in better reputation management and increased conversions. The price of an enterprise plan is calculated by Trustpilot sales team for each client individually. It depends on client’s unique business needs.

FairYellow offers Free, Basis and Pro plans. Free plans provide businesses with 10 review invitations and allow them to customize invites. Basic and Pro plans provide businesses with 150 and 300 review invitations respectively. In addition, these plans come with features like extra questions, improved SEO and greenscale rating.


Trustpilot is an online review platform with a high domain authority. It’s also important to note that the platform is an official Google Review Partner. That means that platform’s reviews are taken into account by Google and other search engines. Trustpilot comes with the widgets that make it possible to create eye-catching review snippets and improve on-site SEO.

FairYellow is designed with SEO in mind. The platform maximizes the impact of customer reviews on search engine rankings. The simple verification process allows businesses to get customer reviews for businesses easily and quickly. A client only needs to scan QR code to leave a review about a business.  FairYellow helps increase online presence, get more website traffic and, most importantly, boost SEO.


Trustpilot provides email support and has many offices in different parts of the world. The platform has a help center with articles and videos for businesses and reviewers. The company often organizes webinars. Businesses that use enterprise plans are provided with personal support.

FairYellow supports businesses and reviewers by email.

Trustpilot or FairYellow?

Without a doubt, Trustpilot is an online review platform that has gained a huge popularity among businesses and consumers all over the world. FairYellow is a relatively new platform, but it can be used as a good addition or alternative to Trustpilot. FairYellow is the innovation-driven AI-enhanced platform. It’s more affordable and more cost-effective. Analyse the differences between Trustpilot and FairYellow carefully, weigh strong and weak sides of each platform and make the best possible choice!